importance of Chinese search engine optimization

Now your Website has been translated into Chinese, you need to make sure it is found by the Chinese speaking world!!
- by Adam Zahler

In this article I will introduce you to Search Engine Optimization, why your Chinese website needs it, and how your business will benefit from it in the Chinese speaking markets.

PART 1: What is Search Engine Optimization?

Search Engine Optimization, or SEO, is an essential process that enables your website to be found in top search engine positions for keyword searches relevant to your services. With successful SEO, your site will be found in major search engines like Google, MSN, AltaVista, ad others for your chosen keyword phrases.

Of course most Chinese speakers do not use Google, MSN, AltaVista, etc. as you do. There are Chinese versions of these search engines as well as others that work with Chinese characters. Many of these Chinese search engines do not have English versions. This article will introduce you to the important Chinese search engines later.

Search engine optimization is often referred to as search engine positioning, search engine ranking, website positioning, website ranking, website optimization,... and so on. This is rather confusing as these terms actually refer to elements that work together to get high positions for your website in the important search engines. These main elements that make up a successful optimization campaign include the following (this is not a complete list - there is a lot more involved. This is just an introduction):

  • Improvement of website design/structure for the search engines
  • Modification of page code including title and meta tags
  • Submissions to search engines and directories
  • Acquiring links from other sites
  • Improvement to website copy for the search engines (and visitors)

I am not going to go into any more detail about search engine optimization processes, strategies, etc. right now because this would require numerous articles, a book, or an entire website. Instead I will point you to our dedicated search engine optimization site where you will find plenty of explanation, useful SEO information, and answers to your questions:

GCT Search Engine Optimization

The second part of this article will help you understand why your Chinese website will need Chinese search engine optimization:

PART 2: Does my Website need Chinese Search Engine Optimization?


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